Brands vs Retailers: Exploring the impact of Direct-to-Consumer marketing on traditional relationships

Additional Metadata
Keywords	DTC, Marketing Mix Modeling, Brand marketing, PVAR
Thesis Advisor	Rooderkerk, Robert, Aghamohammadzadeh, Ehsan
Persistent URL	hdl.handle.net/2105/74441
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szabó, Rozi. (2024). Brands vs Retailers: Exploring the impact of Direct-to-Consumer marketing on traditional relationships. In Business Analytics & Management.http://hdl.handle.net/2105/74441

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