The Moderating Role of Artificial Intelligence-Personalized Content Creation on Retention Rates in the Competitive Landscape of the Video Game Industry

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Keywords	Artificial Intelligence, Video Game Industry, Emerging Technologies, Personalization, Machine Learning, Retention Rates
Thesis Advisor	Yilmaz, Erdem, Sabel, Christopher
Persistent URL	hdl.handle.net/2105/74532
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Radix, Max. (2024, July 30). The Moderating Role of Artificial Intelligence-Personalized Content Creation on Retention Rates in the Competitive Landscape of the Video Game Industry. Strategic Management. Retrieved from http://hdl.handle.net/2105/74532

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