The Moderating Role of Artificial Intelligence-Personalized Content Creation on Retention Rates in the Competitive Landscape of the Video Game Industry

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Keywords	Artificial Intelligence, Video Game Industry, Emerging Technologies, Personalization, Machine Learning, Retention Rates
Thesis Advisor	Yilmaz, Erdem, Sabel, Christopher
Persistent URL	hdl.handle.net/2105/74532
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Radix, Max. (2024). The Moderating Role of Artificial Intelligence-Personalized Content Creation on Retention Rates in the Competitive Landscape of the Video Game Industry. In Strategic Management.http://hdl.handle.net/2105/74532

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