Bollywood Urge to Tourism Surge: Exploring the Influence of Bollywood Cinema on Domestic Tourist Motivations of Indians

This research investigates the phenomenon of Bollywood's influence on domestic tourist motivations of Indians. While existing studies explore how Bollywood incites outbound travel, this paper delves into how Indian audiences are inspired to travel domestically due to cinematic portrayals. Theories regarding film-tourism and tourist motivations in general, as well as in the Indian environment, have been touched upon in order to contextualize the study. Grounded theory methodology guides this qualitative study, employing semi-structured interviews to gather in-depth data. The analysis confirms the profound impact of Bollywood on Indian lives, extending to their travel aspirations. The findings reveal a multi-faceted influence on domestic tourist motivations. Firstly, the portrayal of cultures and landscapes in films ignites a desire to experience these locations firsthand. Secondly, a sense of fandom drives some to visit filming locations, seeking a connection with their favorite movies and stars. Finally, an interest in the production process itself motivates travel, with some yearning to witness the behind-the-scenes magic. This research sheds light on a previously overlooked aspect of Asian film-induced tourism. The study focuses on a specific demographic within India, and further research could explore a wider audience. Additionally, future studies could quantify the actual impact of Bollywood on domestic tourist footfall. By delving deeper, a more comprehensive understanding of this evolving phenomenon and its implications for the Indian tourism industry can be gained.