Mind perception in AI-created advertisements: the role of eeriness in the success of programmatic creative

Additional Metadata
Keywords	Mind Perception Hypothesis, Eeriness, Advertising, Purchase intention, Advertisement appreciation, Uncanny Valley, Programmatic Creative
Thesis Advisor	Sweeney, J.R., Quinn, Martin
Persistent URL	hdl.handle.net/2105/75206
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bloksma, Lars. (2024). Mind perception in AI-created advertisements: the role of eeriness in the success of programmatic creative. In Business Information Management.http://hdl.handle.net/2105/75206

Publication