Beyond Clicks: Comparing Sentiment in Sponsored and Unsponsored Smartphone YouTube Content

Additional Metadata
Keywords	User sentiment analysis, Influencer marketing, Consumer behavior
Thesis Advisor	Kusterer, David Jakob, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/75250
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ma, Myra. (2024). Beyond Clicks: Comparing Sentiment in Sponsored and Unsponsored Smartphone YouTube Content. In Business Analytics & Management.http://hdl.handle.net/2105/75250

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