Impact of Virtual Influencers on the Purchasing Intentions of Chinese Gen Z

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Keywords	virtual influencer, purchase intention, perceived trust, perceived enjoyment, mediating effect
Thesis Advisor	Ponte, Gillian, Chen, Xi
Persistent URL	hdl.handle.net/2105/75251
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pan, Yue. (2024, August 29). Impact of Virtual Influencers on the Purchasing Intentions of Chinese Gen Z. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/75251

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