Impact of Virtual Influencers on the Purchasing Intentions of Chinese Gen Z

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Keywords	virtual influencer, purchase intention, perceived trust, perceived enjoyment, mediating effect
Thesis Advisor	Ponte, Gillian, Chen, Xi
Persistent URL	hdl.handle.net/2105/75251
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pan, Yue. (2024). Impact of Virtual Influencers on the Purchasing Intentions of Chinese Gen Z. In Business Analytics & Management.http://hdl.handle.net/2105/75251

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