The Effect of Heuristics and Cognitive Biases on the Quality of Creative Idea Generation

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Keywords	Cognitive bias, heuristics, framing, anchoring, creativity, idea generation, design thinking
Thesis Advisor	Nghona, Xolani, Ramirez Ramirez, Alejandro
Persistent URL	hdl.handle.net/2105/75350
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tsiplakou, Maria Lida. (2024). The Effect of Heuristics and Cognitive Biases on the Quality of Creative Idea Generation. In Strategic Entrepreneurship.http://hdl.handle.net/2105/75350

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