Decoding the 'Wen-Wu' paradigm: the legitimization of anti-feminist discourse on Chinese social media

This study aims to examine the encounters and drifts of anti-feminist discourses in digital space in both global and local Chinese contexts, while focusing on the power dynamics that shape the legitimation of anti-feminist discourses. At the same time, this study mobilises the local 'Wen-Wu' paradigm perspective combined with CDA as a methodological approach, and attempts to locate the technological power of the discourses in question by comparing the global and Chinese contexts.