Frontiers of modern market research: simulating product perception using LLMs

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Keywords	AI, Marketing, LLMs, Perceptual Mapping, LLM-driven human simulation, Prompt Engineering, User-Generated-Content
Thesis Advisor	Gabel, Sebastian, Ozdemir, Yagmur
Persistent URL	hdl.handle.net/2105/75911
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abrams, Nick. (2025, February 18). Frontiers of modern market research: simulating product perception using LLMs. International Management CEMS. Retrieved from http://hdl.handle.net/2105/75911

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