Frontiers of modern market research: simulating product perception using LLMs

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Keywords	AI, Marketing, LLMs, Perceptual Mapping, LLM-driven human simulation, Prompt Engineering, User-Generated-Content
Thesis Advisor	Gabel, Sebastian, Ozdemir, Yagmur
Persistent URL	hdl.handle.net/2105/75911
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abrams, Nick. (2025). Frontiers of modern market research: simulating product perception using LLMs. In International Management CEMS.http://hdl.handle.net/2105/75911

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