Consent For Sale: Determining the characteristics and price for a ’pay-or-okay’ cookiewall in the European market

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Keywords	Cookies Paywall, Pay-or-okay, Website tracking, Pricing privacy, Subscription Management Platforms (SMPs), Predictive modeling
Thesis Advisor	Ponte, Gillian, Kusterer, David Jakob
Persistent URL	hdl.handle.net/2105/75990
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fransen, Rogier. (2025). Consent For Sale: Determining the characteristics and price for a ’pay-or-okay’ cookiewall in the European market. In Business Analytics & Management.http://hdl.handle.net/2105/75990

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