“Buycott us!” or “Boycott them!”? An analysis of corporate strategic and marketing responses to positive political consumerism

Additional Metadata
Keywords	Political consumerism, Buycotts, Boycotts, Strategic marketing, Corporate responses
Thesis Advisor	Meijs, Lucas, Alade, Taslim
Persistent URL	hdl.handle.net/2105/76110
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hagiarian, Dimitri. (2025, March 18). “Buycott us!” or “Boycott them!”? An analysis of corporate strategic and marketing responses to positive political consumerism. International Management CEMS. Retrieved from http://hdl.handle.net/2105/76110

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