Rational vs. emotional appeals: The effect of storytelling on responses in B2B e-mail marketing

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Keywords	elaboration likelihood model, persuasion, marketing, B2B, e-mail, storytelling
Thesis Advisor	Jansen, Justin, Klopf, Patricia
Persistent URL	hdl.handle.net/2105/76372
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blažević, Matteo. (2025, August 15). Rational vs. emotional appeals: The effect of storytelling on responses in B2B e-mail marketing. Strategic Entrepreneurship. Retrieved from http://hdl.handle.net/2105/76372

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