The Role of Gatekeepers in the Evolving Art Market

In an evolving digital landscape, the art market in relation to the transformative force of digitisation is reshaping how art is consumed, distributed and monetised. This thesis addresses a critical challenge that questions the role of gatekeepers of the art market within a digital context. The main focus of this thesis remains on how gatekeepers navigate the challenges and opportunities that are tackled by online platforms. The main guiding research question of this study is how gatekeepers in the mid-range Dutch art market adapt to the impacts of digitalisation on their relationships with audiences and the broader art ecosystem. To delve into this question, a qualitative research approach guides the following methodology, which is outlined by Grønmo (2019). This study approach is for examining the complex social phenomena that allow flexibility in the data collection and analysis. The study conducted in-depth semi-structured interviews with art market intermediaries such as gallerists, art dealers, curators and market researchers to deliver a rich and broad insight into the art market dynamics and the role of gatekeeping within a digital time. The data collected results in findings that illustrate how digitalisation has significantly impacted the traditional role of gatekeeping structures, which are now facing the challenge of maintaining the relevance of art market validators while adapting to new technologies and digital tools. The research points out that while digital technologies and platforms on one hand offer the opportunity to engage and broaden audience engagement, on the other hand, they introduce the complexities of a gatekeeping structure that maintains the role of curating and valuing the art. It results in the core of gatekeepers must tackle these challenges while balancing the use of digital tools with the focus on preserving and catering to personal connections and network structures by applying their expertise that defines their role. In conclusion, this thesis outlines the necessary steps for further empirical research into the evolving dynamics of the art market in the context of digitalisation. It showcases further knowledge on the gatekeepers' perspective and their strategies for adaptation to this digital sphere. It is crucial to sustain the integration and value of art in an ever-changing digital space. The implications of this study extend beyond the art market, reflecting a broader societal context that is shifting towards digitalisation and the changing nature of cultural consumption.