From Followers to Foes: The Paradox of Influencer-Induced Perceptions

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Keywords	Social Media, Influencers, Online Communities, Engagement Strategies, Content Strategies, Perceptions, Parasocial Relationships
Thesis Advisor	Kloc, Agnieszka, Quinn, Martin
Persistent URL	hdl.handle.net/2105/76949
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Goedhart, Lisa. (2025). From Followers to Foes: The Paradox of Influencer-Induced Perceptions. In International Management CEMS.http://hdl.handle.net/2105/76949

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