The Effect of Prompt Engineering on AI-Generated Product Reviews: The Moderating Role of Product Type

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Keywords	generative ai, prompt engineering, review helpfulness
Thesis Advisor	Koppius, Otto, Kucukyilmaz, Tayfun
Persistent URL	hdl.handle.net/2105/77155
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ng, Li-Hui. (2025). The Effect of Prompt Engineering on AI-Generated Product Reviews: The Moderating Role of Product Type. In Business Information Management.http://hdl.handle.net/2105/77155

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