The Role of Explainable AI in Building Consumer Trust in Personalized Recommendations

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Keywords	Explainable AI, Consumer Trust, Recommendation Systems, Transparency in AI, Human-computer Interaction
Thesis Advisor	Gutt, Dominik, Kloc, Agnieszka
Persistent URL	hdl.handle.net/2105/77259
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Silva Pereira De Macedo Grijó, João. (2025). The Role of Explainable AI in Building Consumer Trust in Personalized Recommendations. In Business Information Management.http://hdl.handle.net/2105/77259

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