How Color and Decoy Options Influence Consumers' Choice of a Premium Subscription

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Keywords	Visual presentation, Video streaming platform, Decoy effect, Subscriptions, Color, Salience
Thesis Advisor	Tang, Jie, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/77261
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verbeek, Ymke. (2025). How Color and Decoy Options Influence Consumers' Choice of a Premium Subscription. In Business Information Management.http://hdl.handle.net/2105/77261

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