Contoured Truths: How Emotional Narratives Reveal (and Conceal) Promotion in Beauty User Generated Content

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Keywords	Influencer Marketing, Narrative Framing in Advertising, Natural Language Processing, Marketing Analytics, Promotional Intent Detection, Large Language Models (LLMs)
Thesis Advisor	Slivko, Olga, Ozdemir, Yagmur
Persistent URL	hdl.handle.net/2105/77289
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bamhaoudi, Rania. (2025). Contoured Truths: How Emotional Narratives Reveal (and Conceal) Promotion in Beauty User Generated Content. In Business Analytics & Management.http://hdl.handle.net/2105/77289

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