Customer Growth Reimagined: A Case Study on Data-Driven Commercial Strategy at Gregorio Díez

Additional Metadata
Keywords	Customer Potential, B2B, Horeca, Distribution, Customer Relationship Management, customer growth, customer analytics
Thesis Advisor	De Caigny, Arno, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/77302
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	García De Fuentes, Sara. (2025). Customer Growth Reimagined: A Case Study on Data-Driven Commercial Strategy at Gregorio Díez. In Business Analytics & Management.http://hdl.handle.net/2105/77302

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