Forecasting Customer Lifetime Value: A Machine Learning Approach vs. Traditional Statistical Methods

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Keywords	Customer lifetime value, CLV, long short-term memory, LSTM, BG/NBD, BTYD
Thesis Advisor	Chen, Xi, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/77318
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ljutenko, Jakub. (2025). Forecasting Customer Lifetime Value: A Machine Learning Approach vs. Traditional Statistical Methods. In Business Analytics & Management.http://hdl.handle.net/2105/77318

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