Evaluating Large Language Models for Marketing Surveys: A Comparison Between GPT-Simulated and Human Respondent Data

Additional Metadata
Keywords	Large Language Models (LLMs), ChatGPT, Survey
Thesis Advisor	Chen, Xi, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/77326
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Perla Cases, Laura. (2025). Evaluating Large Language Models for Marketing Surveys: A Comparison Between GPT-Simulated and Human Respondent Data. In Business Analytics & Management.http://hdl.handle.net/2105/77326

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