Segmented and Individualized Discount Optimization in Email Marketing

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Keywords	CATE analysis, off-policy evaluation, causal forest, customer segmentation, personalized discount strategy
Thesis Advisor	Roos, J.M.T., Chen, Xi
Persistent URL	hdl.handle.net/2105/77331
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shim, Yoojin. (2025). Segmented and Individualized Discount Optimization in Email Marketing. In Business Analytics & Management.http://hdl.handle.net/2105/77331

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