From Free Trial to Paid Customer: Modeling Conversion in a B2B SaaS Context

Additional Metadata
Keywords	Predictive Lead Scoring, Machine Learning, SaaS, Free trial
Thesis Advisor	De Caigny, Arno, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/77339
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Valkhof, Erik. (2025). From Free Trial to Paid Customer: Modeling Conversion in a B2B SaaS Context. In Business Analytics & Management.http://hdl.handle.net/2105/77339

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