Implicit Characteristics and Brand-Influencer Collaboration Success: Comparing Personality Effects and Consumer Variance

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Keywords	Influencer marketing, Brand personality, Brand-influencer fit, Personality congruence, Mixed effects modelling, Consumer behaviour
Thesis Advisor	Chen, Xi, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/77341
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vluggen, Luc. (2025). Implicit Characteristics and Brand-Influencer Collaboration Success: Comparing Personality Effects and Consumer Variance. In Business Analytics & Management.http://hdl.handle.net/2105/77341

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