I don't care; I love it: The Mediating Role of Perceived Authenticity of Companies’ CSR Actions on Purchase Intention and the Moderating Role of Customer Moral Character and Brand Love

Additional Metadata
Keywords	Authenticity, CSR, Purchase Intention, Brand Love, Moral Character
Thesis Advisor	Bridoux, Flore, Ouacha, Malika
Persistent URL	hdl.handle.net/2105/77406
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Özülkü, Efe. (2025). I don't care; I love it: The Mediating Role of Perceived Authenticity of Companies’ CSR Actions on Purchase Intention and the Moderating Role of Customer Moral Character and Brand Love. In Master in Management.http://hdl.handle.net/2105/77406

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