Can scepticism, authenticity, and AI coexist in the CSR context? The effect of AI-generated content disclosure in CSR-related marketing

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Keywords	AI, GAI, CSR, Disclosure, Marketing, Consumer perceptions
Thesis Advisor	Berens, Guido, Morseletto, Piero
Persistent URL	hdl.handle.net/2105/77409
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elkerbout, Jade. (2025). Can scepticism, authenticity, and AI coexist in the CSR context? The effect of AI-generated content disclosure in CSR-related marketing. In Master in Management.http://hdl.handle.net/2105/77409

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