Exploring Video, Photo, and Text-Based Role-Playing in Product Evaluation and Selection Decisions

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Keywords	Innovation, Idea Evaluation, Idea Selection, Video, Photo, Text
Thesis Advisor	Deichmann, Dirk, Rathee, Chandrika
Persistent URL	hdl.handle.net/2105/77431
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hendriks, David. (2025). Exploring Video, Photo, and Text-Based Role-Playing in Product Evaluation and Selection Decisions. In Management of Innovation.http://hdl.handle.net/2105/77431

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