Stickiness: The effect of age and app category on the prolonged use of branded apps

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Keywords	App Stickiness, Age
Thesis Advisor	Madiedo, Juan, Borner, Kathrin
Persistent URL	hdl.handle.net/2105/77435
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Simion, Matei. (2025). Stickiness: The effect of age and app category on the prolonged use of branded apps. In Management of Innovation.http://hdl.handle.net/2105/77435

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