How do B2B sales experts in the Dutch IT sector perceive the role of Machine Learning (ML) in decision-making processes?

Additional Metadata
Keywords	Decision-Making, B2B Sales, Machine Learning, Dutch IT
Thesis Advisor	Borner, Kathrin, Madiedo, Juan
Persistent URL	hdl.handle.net/2105/77439
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Looman, Pascal. (2025). How do B2B sales experts in the Dutch IT sector perceive the role of Machine Learning (ML) in decision-making processes?. In Management of Innovation.http://hdl.handle.net/2105/77439

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