Sales differences in integrated video shopping and live-streaming shopping: a cross-market and cross-category comparative analysis from TikTok Shop

Additional Metadata
Keywords	live-streaming, e-commerce, Live-Streaming Shopping, TikTok Shop, Influencer Marketing, Social Media Platform, Cross-Market Comparison
Thesis Advisor	Kusterer, David Jakob, Ponte, Gillian
Persistent URL	hdl.handle.net/2105/77634
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Han, Hans. (2025). Sales differences in integrated video shopping and live-streaming shopping: a cross-market and cross-category comparative analysis from TikTok Shop. In Business Analytics & Management.http://hdl.handle.net/2105/77634

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