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Pyun, Eugene, Stam, Daan
hdl.handle.net/2105/77660
Management of Innovation
Rotterdam School of Management

Skomska, Jaśmina. (2025). Transition From a Multichannel to an Omnichannel Strategy - Do Knowledge Sharing Organisational Cultures Improve Collaboration Quality? The Case of Adidas. In Management of Innovation.http://hdl.handle.net/2105/77660