The apple doesn’t fall far from controversy: a study on consumer behaviour and brand image in response to light corporate unethicality

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Keywords	brand image, consumer behaviour, light unethical corporate behaviour, consumer reaction, consumer perceptions
Thesis Advisor	Wijaya, Hendra, Klitsie, E.J.
Persistent URL	hdl.handle.net/2105/77673
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lungu, Irina. (2025). The apple doesn’t fall far from controversy: a study on consumer behaviour and brand image in response to light corporate unethicality. In Strategic Management.http://hdl.handle.net/2105/77673

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