The power of protein: analyzing consumer decision making  and the influence of packaging claims

Additional Metadata
Keywords	Consumer decision making, Influence of packaging claims, marketing strategies, protein
Thesis Advisor	Liberali, Jordana, Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/78349
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bonsma, Lieke. (2025). The power of protein: analyzing consumer decision making and the influence of packaging claims. In Master in Management.http://hdl.handle.net/2105/78349

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