Influenced or Informed? The Role of Social Proof, Persuasion Knowledge and Self-Definition in Shaping Purchase Intentions in Digital Marketing

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Keywords	Social Proof, Persuasion Knowledge, Self-Definition, Purchase Intention, Digital Marketing
Thesis Advisor	van Dijke, M.H., Morseletto, Piero
Persistent URL	hdl.handle.net/2105/78367
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoiting, Kieke. (2025). Influenced or Informed? The Role of Social Proof, Persuasion Knowledge and Self-Definition in Shaping Purchase Intentions in Digital Marketing. In Master in Management.http://hdl.handle.net/2105/78367

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