Where Strategy Meets Marketing: The Moderating Influence of Marketing Spending on the Distinctiveness and Performance Relationship

Additional Metadata
Keywords	Optimal distinctiveness, Marketing spending, Legitimacy, Competition, Distinctiveness, Performance, Exponentially negative
Thesis Advisor	Haans, Richard, Kantilal Tater, A.
Persistent URL	hdl.handle.net/2105/78556
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sinha, Ahana. (2025). Where Strategy Meets Marketing: The Moderating Influence of Marketing Spending on the Distinctiveness and Performance Relationship. In Strategic Management.http://hdl.handle.net/2105/78556

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