Strategic Storytelling: How companies spin long-term wins

Additional Metadata
Keywords	Strategic Communication, Long-term effectiveness, Strategies
Thesis Advisor	Wijaya, Hendra, Klitsie, E.J.
Persistent URL	hdl.handle.net/2105/78588
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bignotti, Selena. (2025). Strategic Storytelling: How companies spin long-term wins. In Strategic Management.http://hdl.handle.net/2105/78588

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