Brand Identity Management Through Social Media: Consumer Perceptions of Semiosis and Language in Brand-Athlete Partnerships

Additional Metadata
Keywords	Social Media, Luxury Brands, Brand Identity
Thesis Advisor	Ramirez Ramirez, Alejandro, Nghona, Xolani
Persistent URL	hdl.handle.net/2105/78612
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schretlen, Olivier. (2025). Brand Identity Management Through Social Media: Consumer Perceptions of Semiosis and Language in Brand-Athlete Partnerships. In Strategic Management.http://hdl.handle.net/2105/78612

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