Breaking the Word-of-Mouth Barrier: Implementing a Volume-Driven Sales Model in B2B Sustainability Consulting

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Keywords	sustainability consulting, lead generation, commercial real estate, word-of-mouth model, artificial intelligence in business-to-business
Thesis Advisor	Brown, Anthony, Nghona, Xolani
Persistent URL	hdl.handle.net/2105/78670
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dekkers, Stijn. (2025). Breaking the Word-of-Mouth Barrier: Implementing a Volume-Driven Sales Model in B2B Sustainability Consulting. In Strategic Entrepreneurship.http://hdl.handle.net/2105/78670

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