Bridging Perception and Innovation Attributes: Explaining AI Adoption in Dutch Startups through an Integrated TAM-DOI Model

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Keywords	AI Adoption, Technology Acceptance Model (TAM), Diffusion of Innovations (DOI), Startups, Innovation Attributes, User Perceptions, Dutch Startups Ecosystems
Thesis Advisor	Dolgova, Evgenia, de Rochemont, maurice
Persistent URL	hdl.handle.net/2105/78767
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Markovits, Jenna. (2026). Bridging Perception and Innovation Attributes: Explaining AI Adoption in Dutch Startups through an Integrated TAM-DOI Model. In Strategic Entrepreneurship.http://hdl.handle.net/2105/78767

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