How Different UGC Formats Affect Consumer Purchase Intentions: A Platform-Specific Analysis of TikTok in the Beauty Industry

Additional Metadata
Keywords	User generated content (UGC), Purchase Intention, Media Richness Theory, Signaling Theory, TikTok
Thesis Advisor	Sweeney, J.R., van de Kar, Els
Persistent URL	hdl.handle.net/2105/78932
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liao, Qian. (2025). How Different UGC Formats Affect Consumer Purchase Intentions: A Platform-Specific Analysis of TikTok in the Beauty Industry. In Business Information Management.http://hdl.handle.net/2105/78932

Publication