Sarcasm in Social Media Advertising: Entertaining or Damaging for Brand Image?

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Keywords	Brand image, Advertising, Sarcasm, Social media
Thesis Advisor	Ozdemir, Yagmur, Wang, Wei
Persistent URL	hdl.handle.net/2105/78965
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jakubowska, Julia. (2025). Sarcasm in Social Media Advertising: Entertaining or Damaging for Brand Image?. In Business Information Management.http://hdl.handle.net/2105/78965

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