Unlocking value creation in educational technology: A PSM-DD approach on user engagement & content discovery driven by artificial intelligence algorithms

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Keywords	User engagement, EdTech, AI, adaptive learning, personalization, content discovery, Resource-based view
Thesis Advisor	Gutt, Dominik, Kloc, Agnieszka
Persistent URL	hdl.handle.net/2105/78968
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Hamer, Moos. (2025). Unlocking value creation in educational technology: A PSM-DD approach on user engagement & content discovery driven by artificial intelligence algorithms. In Business Information Management.http://hdl.handle.net/2105/78968

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