The Impact of Active Content Selection on Memory Retention in Short-Form Videos

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Keywords	Social Media, User Engagement, passive content selection, Short-form videos, Choice menus
Thesis Advisor	Quinn, Martin, kobayashi, Vladimer
Persistent URL	hdl.handle.net/2105/78999
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Drenth, Djurre. (2026). The Impact of Active Content Selection on Memory Retention in Short-Form Videos. In Business Information Management.http://hdl.handle.net/2105/78999

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