Artificial Creativity: The Impact of Generative AI in Visual Advertising on Consumer Brand Perception and the Moderating Role of Product Involvement

Additional Metadata
Keywords	artificial intelligence, brand perception, generative AI, marketing, product involvement
Thesis Advisor	miotto, Marilu, Sweeney, J.R.
Persistent URL	hdl.handle.net/2105/79005
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pápayová, Nina. (2025). Artificial Creativity: The Impact of Generative AI in Visual Advertising on Consumer Brand Perception and the Moderating Role of Product Involvement. In Business Information Management.http://hdl.handle.net/2105/79005

Publication