Data-Driven Demand Forecasting in Manufacturing SMEs: Exploring Fit, Accuracy and Operational Impacts Through Chinese Cases

Additional Metadata
Keywords	demand forecasting, forecasting, SME, challenges, data-driven demand forecasting, manufacturing SMEs
Thesis Advisor	Zuidwijk, Rob, Agatz, Niels
Persistent URL	hdl.handle.net/2105/79395
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zheng, Yujing. (2025). Data-Driven Demand Forecasting in Manufacturing SMEs: Exploring Fit, Accuracy and Operational Impacts Through Chinese Cases. In Supply Chain Management.http://hdl.handle.net/2105/79395

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