Managing Different Pressures:  Sustainability Innovations on Firm’s Motivation/Ability to Achieve Brand Distinctiveness

Additional Metadata
Keywords	Optimal Distinctiveness, Sustainability Innovations, Brand Differentiation, Competitor Engagement, Green Technology Innovations, Sustainable Business Practices, Antecedents of Distinctiveness
Thesis Advisor	Haans, Richard, Sharma, Gauri
Persistent URL	hdl.handle.net/2105/79454
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Goudemont, Tim. (2026). Managing Different Pressures: Sustainability Innovations on Firm’s Motivation/Ability to Achieve Brand Distinctiveness. In Strategic Management.http://hdl.handle.net/2105/79454

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