Generative AI in strategy consulting: a qualitative study of its integration in competitor analysis

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Keywords	Generative AI in strategy consulting, competitor analysis, Strategy consulting industry, AI, Management consulting, Competitive analysis, sociomateriality
Thesis Advisor	Baaij, Marc, Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/79508
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tocci, Costantino. (2025). Generative AI in strategy consulting: a qualitative study of its integration in competitor analysis. In Strategic Management.http://hdl.handle.net/2105/79508

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